Charleston’s established master design studio since 1992, Alexandre Fleuren Interiors (DESIGNAFI), is owned and operated by Alexandre Fleuren. Alex designs beautiful spaces and brings them to life through project management and a team of artisans and tradesmen she has come to love and trust.
DESIGNAFI offers a wide range of services, from full-service design to consultations. Alex is an expert at space planning and complete room design. She focuses on asking the right questions and genuinely listening to her clients to determine their needs and aspirations for their home(s). She values the client relationship, and the DESIGNAFI goal is always to meet the needs and surpass our clients’ expectations. Our organized and efficient process allows our clients to relax and look forward to their new space.
ALEXANDRE FLEUREN, Owner/Lead Designer
Alexandre Fleuren is a master interior designer known for expert space planning and elegant designs that reflect her clients’ desire for beautiful and gracious living.
You might recognize Alex’s design on the Fall 2020 cover of Charleston Style & Design Magazine. She has also been featured as a lead designer for the Traditional Home Charleston Symphony Orchestra League (CSOL) Design Show House, where she was appointed Designer Liaison.
Known in Charleston as an excellent public speaker, Alex was elected Member Educator for the Charleston Harbor Club BNI and was a membership chair for East Cooper Entrepreneurial Women. In addition, she has master-level certification in faux finishes, color theory, and design business mastery. Alex graduated from the University of Georgia in Housing- more on this below.
With over 30 years of experience in the design industry, Alex’s work is found coast to coast and throughout the South, including the Lowcountry Parade of Homes, multiple CSOL showhouses, several historic properties, peninsular Charleston, Kiawah Island, and surrounding areas.
It is my job to dream for you what you cannot envision and then make it your reality. – Alex Fleuren
Alex could have been a professional writer- she had a great start after winning an award for news writing in high school and was given a position on a paper owned by Coca-Cola. The newspaper was distributed to all high schools in five states and even some colleges. Alex worked her way up to be the editor and even met Sam Donaldson and others at press conferences during her time there- it was a fabulous opportunity at such a young age. Once in college, Alex decided that journalism wasn’t for her. However, she still loves to write and is a stickler for things to be correct.
Listening to the call of her future vocation, she switched to Housing at The University of Georgia. As a new major, Alex and her classmates were able to help contribute to its development. Varied projects included designing smart houses, ergonomically correct electrical outlets for people with special needs, and city planning projects for Atlanta. It’s similar to studying anatomy to become a better artist like Leonardo and Michelangelo. 😉
It doesn’t matter how beautiful a space is if it doesn’t work for you. – Alex Fleuren
Once Alex became a professional designer, she realized that she had been training for it her whole life. She can remember riding by homes and mentally correcting the architecture as a child. She also grew up ‘playing’ on construction sites. There was a large tract of land near where Alex grew up, and over time, 50 custom homes were built. Her father would walk her through the construction sites and point out what was done correctly with foundations, if the siding was up to code, etc. Alex found it fascinating.
There is no doubt that Alex’s favorite stage of a design project is working with the contractors. Being on-site and communicating directly with contractors allows Alex to make improvements during the process. It takes experience, knowledge, and flexibility to make the right decisions on-site- especially with renovation work! You never know what modifications must be made to the plan when walls aren’t plumb, or there are unexpected discoveries behind the walls.
Our client’s homes may be the most significant investment of their lives. It is an enormous honor to be responsible for part of that investment, and we take it very seriously. – Alex Fleuren
Here’s a little-known fact: Alex has known her husband, Edward, since the 5th grade! They were always just good friends and were each other’s ‘go-to’ when they didn’t have a date for an event. After they graduated college, he from the Air Force Academy, she from Georgia, they reconnected. Ed knew just how to ‘get the girl’ – he arranged for her to be in the tower at Dobbins Air Force Base so she could watch him show off his flying skills- flybys, formations, you name it. It worked, and they’ve been together ever since. Alex and Ed have been married for almost 30 years, 24 of which he was active military. Overall he served in around seven wars and conflicts. Their first child was six months old when 9/11 hit, then Ed was gone for six to nine months out of the year for years.
The accomplishment that I am most proud of is making it through as a military wife. That was hard; it was hard work. – Alex Fleuren
Alex & Ed have two children and live in Mount Pleasant, South Carolina. Their teenage daughter, Ava, is an accomplished ballet dancer and plans to study business in college. Tad joined DesignAFI after college and is a true asset to the company. He grew up around construction sites and installations and saw and learned about all of the work behind the finished project. It’s also great to have an accomplished sailor around for Team AFI excursions on the water… Tad was one of the youngest recipients of the Merrytime Trophy in 2018. Oh, and you can’t forget Tavi (yes, from Rikki-Tikki-Tavi for you Kipling fans), the Fleuren family’s amazing cat that can open doors- and does it frequently.
To learn more about Alex, click on the articles below and listen to her radio interview – links below.
Picture: Alex and Ed take a brief break at High Point Market. When Ed joins Alex on these buying trips, shenanigans are sure to follow!
South of Broad Masterpiece | by Robin Howard | Charleston Style & Design | link to article
Master of Color | by Angela Caraway-Carlton | Charleston Style & Design | link to article
Riverfront Retreat | by Angela Caraway-Carlton | Charleston Style & Design | link to article
Beyond the Business | hosted by Eric Cox and Leslie Haywood | News Radio 94.3 WSC | full interview and audio
Alexandre assisted with choosing finishes and colors for our business office years ago and, after 10 years, it still looks fresh and current. She read the business trend in our market perfectly. – L. Zeitouni
Alexandre is amazingly inventive and creative. Her charisma and follow through are wonderful examples of what quality design are all about. Her organization, passion and pure talent show through in every project. – S. Allen